TL;DR:
- Algorithms rank content by relevance + engagement signals (watch time, likes, comments, shares, saves, profile visits).
- Tactics: post engaging hooks, encourage saves/shares, post consistently.
Common Ranking Signals
| Platform | Top signals |
|---|---|
| TikTok | Watch time, replays, shares, comments |
| Saves, shares, time spent, comments | |
| YouTube | CTR, watch time, retention, sessions |
| X | Engagement, replies, retweets, time spent |
| Comments, dwell time, reshares |
Universal Tactics
- Strong hook in first 2 seconds.
- Optimise for completion (full watch / full read).
- Encourage saves + shares (more weight than likes).
- Post consistently (algorithms reward regularity).
- Engage in first 30 min (boost initial signals).
Key Takeaways
- Algorithms reward engagement signals.
- Hook + completion + saves > likes alone.