Page List
Navigate between multiple pages on your UniLink site
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The Page List Block displays a navigation menu of sub-pages in your link in bio. UniLink supports multiple pages per bio (e.g., "Home", "Shop", "About", "Press"), and the Page List Block lets visitors jump between them without scrolling through everything on a single page. Useful for businesses with substantial content that benefits from organization — separate pages for products, services, blog, contact — keeping each page focused while making everything findable.
Use cases
Concrete patterns we see UniLink creators apply most. Pick the closest to your situation as a starting point.
Multi-section business bio
Home, Shop, Services, About, Contact — each as its own page. The Page List Block lets visitors navigate between sections instead of scrolling a single page that's 30 blocks long.
Campaign-specific landing pages
Run a launch campaign on a separate page from your main bio. The Page List Block makes both findable while keeping the campaign focus intact.
Members vs public pages
Public bio + members-only page (with the Membership Block gating access). Page List shows both, but members see additional gated pages after authenticating.
Multi-language sites
Separate pages for English, Spanish, French. The Page List Block lists language options so visitors switch to their preferred language quickly.
How to add this block
From marketplace install to live on your link in bio. Each step takes seconds; the writing is what takes time.
- 1
Add the block from the marketplace
In your UniLink dashboard, drop the block where visitors need to choose where to go — often near the top, where the page splits into multiple journeys.
- 2
Add destinations or pages
List the items you want visitors to navigate to — pages, external URLs, or anchor sections. Each destination becomes a tap-target on mobile.
- 3
Order by importance
Items at the top get the most clicks. Put the destination you most want visitors to pick first; lower-priority options below. Don't make visitors choose between equals.
- 4
Set descriptive labels
Replace generic labels like "Click here" with specific destinations: "Book a discovery call", "Read latest blog post". Specific labels convert better and improve accessibility.
- 5
Publish and review click-through
After publishing, watch which destinations get clicks and which get ignored. Move winners up; remove items with zero clicks for a month — they only add friction.
Best practices that move the needle
Small changes in writing or curation that consistently improve conversion.
No more than seven options
Hick's Law: choice paralysis kicks in past seven options. If you need more, group them into themes or split across pages. Long lists hurt every metric.
Strongest option first
Whatever you most want visitors to do, put it on top. Equal-weight lists make visitors hesitate; clear priority makes them act.
Verbs over nouns in labels
Action labels — "Book a call", "Get the guide" — outperform noun labels — "Calls", "Guides". Verbs tell the visitor what happens when they tap.
Test removing items
Counterintuitively, removing low-performing items often raises clicks on the remaining ones. Audit monthly: anything with under 1% click share is a candidate to cut.
Frequently asked questions
What is a Page List Block in a link in bio?
A Page List Block is a navigation menu showing the pages in your UniLink bio. Each link goes to a different page (e.g., yourname/shop, yourname/about, yourname/press), and the block lives at the top of every page so visitors always have access to the menu.
How is it different from the Links Block?
Links Block points to mixed external and internal URLs. Page List Block specifically navigates between pages within your UniLink — internal navigation only. Use Page List for site structure; use Links for external destinations and primary CTAs.
How many pages should I have?
3-6 pages for most use cases. Below 3, the Page List Block is overkill (just put everything on one page). Above 6, navigation gets cluttered. For larger sites, group pages into themes and use sub-navigation.
Can the Page List be horizontal or vertical?
Yes — configurable per Page List Block. Horizontal works well at the top of the page (like a website header nav). Vertical works well in a sidebar or footer layout for desktop-heavy audiences.
Is the Page List Block free on UniLink?
Yes. The Page List Block is included on every UniLink plan, including the free tier. There are no limits on the number of pages or how often you reorganize them.
Related blocks
Pair this block with these to build a complete page on your link in bio.
Ready to add this block?
Drop it on any UniLink page in under a minute. Customize copy, visuals, and order without touching code.
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