Trust Badges
Show partner logos, certifications, and media mentions
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The Trust Block displays the credibility signals that visitors look for before they trust you with money or time — press mentions ("As featured in Forbes"), certifications ("ISO 27001"), awards ("2024 Webby winner"), security badges, partner logos. Where Reviews and Highlights work through customer voice and numbers, the Trust Block works through institutional endorsement: "these other reputable entities have validated this business". A single relevant logo (from a name visitors recognize) often does more for conversion than ten 5-star reviews from strangers.
Use cases
Concrete patterns we see UniLink creators apply most. Pick the closest to your situation as a starting point.
Press and media mentions
"As featured in Forbes / TechCrunch / Vogue / The Guardian" — visitors recognize the publications and the implicit credibility transfers. Even one or two genuine mentions in well-known outlets meaningfully lifts conversion.
Certifications and compliance badges
B2B businesses — SOC 2, GDPR, ISO 27001, PCI DSS. These badges matter to enterprise buyers and unlock conversations that would otherwise stall on procurement reviews.
Awards and recognition
Industry awards, "Best of" lists, design awards (Webby, Awwwards) — display the badge and year. Recent awards (within 2 years) carry weight; older ones can feel stale unless the award itself is iconic.
Partner and integration logos
For SaaS and tech businesses — "Integrates with Stripe / Shopify / Slack". The partner logos signal you're part of an established ecosystem, not a fly-by-night operation.
How to add this block
From marketplace install to live on your link in bio. Each step takes seconds; the writing is what takes time.
- 1
Add the block from the marketplace
Open your UniLink dashboard, pick the page where the block makes sense, and add it from the marketplace. It starts with placeholder content you can replace immediately.
- 2
Replace placeholders with real copy
Generic placeholder text is what kills SEO and conversion together. Write your actual copy — short, specific, and in your own voice — before you publish.
- 3
Add visuals that match your brand
Upload icons, photos, or illustrations that fit the rest of your link in bio. Mixed visual styles make the page feel templated — pick a style and stick to it across the block.
- 4
Reorder and curate
Drag items into the order that tells your story best. Hide items you don't need yet rather than deleting — easier to bring back when seasons or campaigns change.
- 5
Publish and iterate
Hit publish and review what visitors actually click in UniLink Analytics. Items that get zero clicks for two weeks are candidates for removal or rewriting.
Best practices that move the needle
Small changes in writing or curation that consistently improve conversion.
Lead with the most important item
The first item in the block gets disproportionate attention. Use it for what matters most — newest content, biggest news, or the strongest social proof. Treat the rest as supporting.
Keep titles short and scannable
Visitors skim — they don't read. Headlines under 8 words convert better. Long titles wrap awkwardly on mobile and lose impact even when they fit.
Refresh on a cadence
Stale content signals a stale brand. Set a recurring reminder — monthly, quarterly — to audit the block and update or remove items that no longer reflect what you do now.
Match visuals to your brand
Inconsistent visual style (mix of stock, illustrations, photos) makes the page feel templated. Pick a visual approach and apply it everywhere in the block.
Frequently asked questions
What is a Trust Block in a link in bio?
A Trust Block displays third-party credibility signals — press logos, certifications, awards, partner logos, security badges — on your link in bio page. Each item links to the source (the press article, the certification body, the award page) so visitors can verify the claim themselves.
How is it different from Reviews and Highlights?
Reviews use customer voice; Highlights use numbers; Trust uses institutional endorsement. Each addresses a different objection: "do real people like this?" (reviews), "is this real / at scale?" (highlights), "do other reputable entities trust this?" (trust). Use all three for maximum credibility coverage.
Can I use logos without permission?
Generally, "as featured in" with publication logos is fair use when you genuinely were featured. Always link to the actual coverage as proof. For partner logos and certifications, follow each brand's logo guidelines (most have a public press page with downloadable logos and usage rules).
How many trust signals should I include?
4-8 logos in a single row works visually. Picking quality over quantity — one Forbes mention beats five no-name blogs. If you have many, group by category (Press, Awards, Certifications) into separate sub-sections within the block.
Is the Trust Block free on UniLink?
Yes. The Trust Block is included on every UniLink plan, including the free tier. There are no limits on the number of trust signals.
Related blocks
Pair this block with these to build a complete page on your link in bio.
Ready to add this block?
Drop it on any UniLink page in under a minute. Customize copy, visuals, and order without touching code.
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