Listing
Create classified-style listings with categories and filters
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The Listing Block displays a structured list of items where each entry has a title, optional image, description, and link. Where Links Block is for navigation buttons and Shop Block is for purchasable products, Listing is for content where the items themselves are the value — recommended places, curated tools, partner businesses, podcast episodes, blog posts. Visitors browse the list, click into items they care about, and the Listing Block tracks engagement so you can see which items resonate.
Use cases
Concrete patterns we see UniLink creators apply most. Pick the closest to your situation as a starting point.
Curated tool or resource lists
"My favorite Notion templates", "10 books that shaped my thinking", "Tools I use daily" — affiliates link out, share-the-love links don't. The Listing Block formats these uniformly so the page reads as intentional curation, not a random link dump.
Local recommendations
Travel writers, food critics, neighborhood guides — list places with one-line descriptions, photos, and Google Maps links. Visitors get the curated spots without algorithmic noise.
Podcast or video episode index
Podcasters and video creators — list episodes with thumbnails, titles, and descriptions. Better than dumping the RSS feed because you can highlight specific episodes ("Most listened to" or "Start here") and order by relevance instead of recency.
Partner or affiliate businesses
Local creators recommending local businesses, affiliates listing partner products — uniform formatting means visitors trust the curation. Add tracking links so you can measure click-throughs to each listing for affiliate commissions.
How to add this block
From marketplace install to live on your link in bio. Each step takes seconds; the writing is what takes time.
- 1
Add the block from the marketplace
Open your UniLink dashboard, pick the page where the block makes sense, and add it from the marketplace. It starts with placeholder content you can replace immediately.
- 2
Replace placeholders with real copy
Generic placeholder text is what kills SEO and conversion together. Write your actual copy — short, specific, and in your own voice — before you publish.
- 3
Add visuals that match your brand
Upload icons, photos, or illustrations that fit the rest of your link in bio. Mixed visual styles make the page feel templated — pick a style and stick to it across the block.
- 4
Reorder and curate
Drag items into the order that tells your story best. Hide items you don't need yet rather than deleting — easier to bring back when seasons or campaigns change.
- 5
Publish and iterate
Hit publish and review what visitors actually click in UniLink Analytics. Items that get zero clicks for two weeks are candidates for removal or rewriting.
Best practices that move the needle
Small changes in writing or curation that consistently improve conversion.
Lead with the most important item
The first item in the block gets disproportionate attention. Use it for what matters most — newest content, biggest news, or the strongest social proof. Treat the rest as supporting.
Keep titles short and scannable
Visitors skim — they don't read. Headlines under 8 words convert better. Long titles wrap awkwardly on mobile and lose impact even when they fit.
Refresh on a cadence
Stale content signals a stale brand. Set a recurring reminder — monthly, quarterly — to audit the block and update or remove items that no longer reflect what you do now.
Match visuals to your brand
Inconsistent visual style (mix of stock, illustrations, photos) makes the page feel templated. Pick a visual approach and apply it everywhere in the block.
Frequently asked questions
What is a Listing Block in a link in bio?
A Listing Block is a structured list of items on your link in bio — each entry with title, optional image, description, and link. It's the right block for curated content (books, tools, places, episodes) where the value is in the curation itself rather than direct purchase or navigation.
How is it different from the Links Block?
Links Block is button-based — visitors tap a button to go somewhere. Listing Block is content-based — each entry has a description visitors read before deciding whether to click. Use Links for navigation; use Listing when items deserve their own context.
Can each item have its own image?
Yes. Each entry supports an optional thumbnail or icon. Images add scannability and visual interest, especially for product, book, or place lists where the visual is part of the recommendation.
How many items should I include?
5-15 is the practical range. Curate ruthlessly; long lists dilute. If you have many items, group into themed sub-sections or use multiple Listing Blocks separated by section headers.
Is the Listing Block free on UniLink?
Yes. The Listing Block is included on every UniLink plan, including the free tier. There are no limits on the number of items.
Related blocks
Pair this block with these to build a complete page on your link in bio.
Ready-to-use apps in the marketplace
Try ready-made page templates built around this block — install with a single click.
Listing
Display a list of items with images, titles and descriptions
Text
General text block to write anything you want
Links
Drive traffic to your website, blog, online store, or any web link
Form
Custom form to capture any information from your audience
Ask Me Anything
Let your fans submit questions — answer publicly or privately
Survey
Gather feedback and opinions from your audience with a survey
Wall
Let visitors post photos, text, or video on your page
Ready to add this block?
Drop it on any UniLink page in under a minute. Customize copy, visuals, and order without touching code.
Add to UniLink — free