Stats
Display key metrics and achievements with counters
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The Stats Block is the flexible cousin of the Highlights Block — full custom statistics with any layout, suitable for richer data presentations than the simple "number + label" of Highlights. Use it for growth charts ("Revenue tripled from 2022 to 2024"), detailed performance metrics ("Average response time: 12 minutes"), or anything where the numbers tell a story across multiple dimensions. Where Highlights is for quick credibility scanning, Stats is for visitors who want to see the actual data behind the claims.
Use cases
Concrete patterns we see UniLink creators apply most. Pick the closest to your situation as a starting point.
Year-over-year growth metrics
Show revenue, audience, or output growth over multiple years in a small chart or comparison. "100K → 250K → 600K subscribers in 3 years" beats a single static "600K subscribers" because growth itself is a powerful trust signal.
Detailed performance metrics
For service businesses where performance matters — average response time, completion rate, average project size, repeat client rate. The Stats Block shows these alongside short context that explains why each metric matters.
Impact and outcome data
For mission-driven brands, show impact numbers — meals served, trees planted, kilograms of waste diverted, people trained. Stats with units and clear labels make the impact tangible to visitors who otherwise skim past abstract claims.
Engagement and traction proof
For creators or growing brands — total views, downloads, subscribers, MAU. Numbers that demonstrate the audience or traction give visitors confidence that this is a serious operation worth their attention.
How to add this block
From marketplace install to live on your link in bio. Each step takes seconds; the writing is what takes time.
- 1
Add the block from the marketplace
Open your UniLink dashboard, pick the page where the block makes sense, and add it from the marketplace. It starts with placeholder content you can replace immediately.
- 2
Replace placeholders with real copy
Generic placeholder text is what kills SEO and conversion together. Write your actual copy — short, specific, and in your own voice — before you publish.
- 3
Add visuals that match your brand
Upload icons, photos, or illustrations that fit the rest of your link in bio. Mixed visual styles make the page feel templated — pick a style and stick to it across the block.
- 4
Reorder and curate
Drag items into the order that tells your story best. Hide items you don't need yet rather than deleting — easier to bring back when seasons or campaigns change.
- 5
Publish and iterate
Hit publish and review what visitors actually click in UniLink Analytics. Items that get zero clicks for two weeks are candidates for removal or rewriting.
Best practices that move the needle
Small changes in writing or curation that consistently improve conversion.
Lead with the most important item
The first item in the block gets disproportionate attention. Use it for what matters most — newest content, biggest news, or the strongest social proof. Treat the rest as supporting.
Keep titles short and scannable
Visitors skim — they don't read. Headlines under 8 words convert better. Long titles wrap awkwardly on mobile and lose impact even when they fit.
Refresh on a cadence
Stale content signals a stale brand. Set a recurring reminder — monthly, quarterly — to audit the block and update or remove items that no longer reflect what you do now.
Match visuals to your brand
Inconsistent visual style (mix of stock, illustrations, photos) makes the page feel templated. Pick a visual approach and apply it everywhere in the block.
Frequently asked questions
What is a Stats Block in a link in bio?
A Stats Block displays custom statistics or metrics on your link in bio page. Each stat can include a number, unit, label, optional context, and optional comparison (year-over-year, target). It is more flexible than the Highlights Block — designed for richer data presentations rather than quick credibility scanning.
How is it different from the Highlights Block?
Highlights is opinionated for credibility numbers — followers, customers, years, ratings — formatted as compact "number + label" pairs. Stats is general-purpose — any custom metric with optional context and comparisons. Use Highlights for quick trust building; use Stats when the numbers themselves tell a story worth dwelling on.
Can I show stats with charts or visualizations?
The Stats Block supports basic visual elements — comparison bars, year-over-year arrows, percent changes. For complex charts, embed an image of the chart from a tool like Datawrapper or Flourish; the Stats Block isn't a full BI tool. For most link-in-bio uses, simple visual elements are enough.
How often should I update the numbers?
Quarterly at minimum. Stale numbers ("In 2022 we...") date the page. Set a calendar reminder. For automatic-updating numbers (live API integrations), this is usually a PRO feature; on free plans manual updates are the norm.
Is the Stats Block free on UniLink?
Yes. The Stats Block is included on every UniLink plan, including the free tier. There are no limits on the number of stats. PRO plans add advanced features like automatic refresh from external APIs (Google Analytics, Stripe, etc.) and chart embeds.
Related blocks
Pair this block with these to build a complete page on your link in bio.
Ready to add this block?
Drop it on any UniLink page in under a minute. Customize copy, visuals, and order without touching code.
Add to UniLink — free