Unlock
Gate content with password, email, payment, or NFT locks
4.2K +
Installs
The Unlock Block gates content behind a small action — email signup, password entry, payment, or social action like following you on Instagram. Visitors complete the action, the content unlocks, and they get access to whatever was hidden: a download, a discount code, premium content, an exclusive page. Unlock is the engine of value-exchange marketing: visitors trade attention or contact for content they want.
Use cases
Concrete patterns we see UniLink creators apply most. Pick the closest to your situation as a starting point.
Email-gated lead magnets
Free PDF, discount code, or template gated behind email signup. The Unlock Block collects email, then reveals the download. Higher conversion than putting the form and content on separate pages.
Follow-to-unlock content
Premium content unlocked when visitors follow you on Instagram or subscribe on YouTube. Drives platform growth in exchange for valuable bio content.
Password-protected content
For private clients, beta testers, or paid subscribers — pages or downloads protected by a shared password. Simpler than full membership system when the audience is small.
Pay-to-unlock micro-content
For paid premium content under $10 — articles, downloads, exclusive videos. The Unlock Block charges a small fee and reveals the content. Faster to set up than full membership for small-scale paid content.
How to add this block
From marketplace install to live on your link in bio. Each step takes seconds; the writing is what takes time.
- 1
Add the block from the marketplace
Open your UniLink dashboard and drop the block where it solves a specific need on your page — typically as part of a larger composition rather than the centerpiece.
- 2
Configure the specific behavior
Utility blocks have settings unique to their purpose. Take a minute to read the inline help — small misconfigurations here cause big issues at scale.
- 3
Test in preview mode
Before publishing, click "Preview" to see exactly how the block behaves for visitors. Some utility blocks (like unlock or chat) only fire in published pages, so preview is your last chance to catch issues.
- 4
Combine with other blocks
Utility blocks rarely stand alone. They support the main content blocks around them. Make sure the surrounding context tells visitors why this utility matters.
- 5
Publish and verify on mobile
Hit publish, then test on a real mobile device. Utility blocks often involve interactivity that behaves differently on touch vs. mouse — verify on the device most visitors actually use.
Best practices that move the needle
Small changes in writing or curation that consistently improve conversion.
Don't over-engineer simple pages
Utility blocks add power but also add complexity. If your page is doing fine without one, adding it just to "improve" things often backfires. Add only when you have a specific problem to solve.
One utility purpose per block
Trying to make a single utility block do three things at once usually fails. Use multiple blocks each focused on a single purpose — clearer for you to maintain and clearer for visitors to use.
Document your configuration
Utility settings are easy to forget. Add a short note in your project doc or page description so future-you (or a teammate) knows why this block is configured this specific way.
Disable rather than delete
When a utility no longer fits, hide or disable it instead of deleting. Easier to bring back when needs change, and you preserve the configuration history.
Frequently asked questions
What is an Unlock Block in a link in bio?
An Unlock Block hides content behind a small action — email signup, password, payment, or social-follow verification. Visitors complete the action and the content unlocks, giving them access to a download, page, or premium content.
What types of unlocks are supported?
Email gate (provide email), password gate (enter shared password), payment gate (one-time small payment), social gate (follow/subscribe verification). Each has trade-offs: email gates lift conversions, social gates grow audience, payment gates monetize.
How is it different from Membership Block?
Membership Block is for ongoing subscriptions — recurring billing, tier-based access, long-term content gating. Unlock Block is for one-time gates — single download, single page, single decision. Use Unlock for "give me your email and I'll send the PDF"; use Membership for "$5/month for ongoing access".
Can I verify a social follow?
Yes for some platforms — Instagram and Twitter via API verification, YouTube via subscription confirmation flow. Verification is imperfect (some visitors find workarounds), but for most use cases it's a useful trust mechanic.
Is the Unlock Block free on UniLink?
Basic email-gate functionality is included on free plans. PRO plans add password gates, payment gates, and social-follow verification.
Related blocks
Pair this block with these to build a complete page on your link in bio.
Ready to add this block?
Drop it on any UniLink page in under a minute. Customize copy, visuals, and order without touching code.
Add to UniLink — free